Because it's Time to Say Cheers to the Ladies
In Sumerian culture, women were responsible for making Beer. Yet, despite women being heavily involved in the making of beer, a major gap in the beer market is women. Women have overcome many obstacles in history, including being seen as inferior to men.
Women don't want a beer just for women, but a beer that is less bitter tasting. Molson Canadian is proud of their heritage and history. Using Legendary Canadian Female Trailblazers in history, we are creating beer that women would enjoy drinking, to show that beer is not only a 'man's' drink.
Using Limited Edition bottles showcasing the many trailblazers from the campaign, women can go into these pop-up trucks to create their own, unique flavoured beer.
Using posters throughout the city will show the one thing all these historic women have in common is Molson Canadian, and their Canadian pride. Attached is a QR code which will send the target to Molson's webpage, where these Limited Edition beers can be purchased.
